The Mortgage Record
Lender report card · New Jersey

First Alliance Home Mortgage, Llc

Cranford, NJ · What the federal mortgage record shows about how First Alliance Home Mortgage, Llc treated New Jersey applicants, 2018–2025 — 5,622 reported decisions. This is historical behavior, not a prediction about your loan.

Approval rate
91.6%
5,150 approved
Denial rate
8.4%
472 denied
Decisions
5,622
2018–2025
Avg. rate spread
+0.69 pp
vs. market benchmark
91.6% approved
8.4% denied

Share of 5,622 New Jersey applications First Alliance Home Mortgage, Llc approved vs. denied. Excludes loans it merely purchased on the secondary market, and applications withdrawn or left incomplete.

Approval rate by loan type

Conventional94.2% of 3,410 · NJ 87%FHA87.5% of 2,147 · NJ 79%VA92.1% of 63 · NJ 80%

“NJ” = the statewide average approval rate for that loan type, for comparison.

Approval rate over time

84%87%90%93%96%90%90%93%93%89%87%91%92%20182019202020212022202320242025

Pricing

Adjusting for its loan-type mix, First Alliance Home Mortgage, Llc’s rates ran +0.19 pp higher than the typical New Jersey lender (average rate spread +0.69 pp above the market benchmark). Rate spread is APR minus the average prime offer rate; positive means costlier than the low-risk benchmark.

Who First Alliance Home Mortgage, Llc approves

By income
Under $50k81.7% · 421$50–75k89.4% · 1,076$75–100k92.0% · 1,337$100–150k92.8% · 1,552$150–250k95.5% · 885$250k+94.1% · 338
By debt-to-income
Under 36%96.2% · 1,27836–43%95.7% · 1,22243–50%94.7% · 1,848Over 50%77.7% · 1,077
By down payment (LTV)
20%+ down96.2% · 2,18810–20% down93.5% · 4495–10% down95.0% · 4763–5% down87.5% · 359Under 3% down95.2% · 681

Why First Alliance Home Mortgage, Llc denied applications

Debt-to-income ratio35% of denialsOther22% of denialsCredit history18% of denialsCollateral (value/type)13% of denialsInsufficient cash to close8% of denialsEmployment history6% of denials

Where First Alliance Home Mortgage, Llc lends in NJ

CountyDecisionsApproval
Union County86690.5%
Hudson County86291.9%
Essex County69787.4%
Middlesex County69493.4%
Bergen County54092.4%
Passaic County41391.0%
Morris County25692.6%
Ocean County24893.1%

Fees & closing costs

Median total loan costs
$10,358
home purchase
As % of loan
3.19%
NJ median 1.93%
Priced originations
3,254
with fee data

Median lender and third-party costs (the Loan Estimate’s “total loan costs”) on First Alliance Home Mortgage, Llc’s home-purchase originations — 1.25 points higher than the 1.93% New Jersey median. Typical lender credit toward costs: $128. Excludes prepaid taxes/insurance and escrow deposits. Fees are reported on roughly two-thirds of originations (small lenders are exempt). Methodology →

Compare First Alliance Home Mortgage, Llc to other lenders for your profile

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Source: CFPB HMDA loan-level data, 2018–2025 · first-lien, closed-end mortgages on 1–4 family homes in New Jersey reported by First Alliance Home Mortgage, Llc (LEI 549300H12E7AUMUHP294). Rates describe past reported outcomes for the lender’s applicant pool and are not a prediction for any individual. Methodology →